About Us
About Us

    Rexer Analytics specializes in advanced analytics, knowledge discovery, and
    CRM consulting.  We deliver analytic solutions and expert consulting to provide
    new insights, drive strategic decisions, and produce measurable results for our
    clients.  We partner with our clients to fully understand their business goals, and
    then design and implement analytic solutions that are tightly aligned with those
    goals.  Our highly skilled team of experienced professionals is well-versed in a
    variety of statistical and data mining techniques.  We have provided predictive
    modeling, survey research, and analytic CRM solutions to clients in numerous
    fields, including financial services, technology, retail services, manufacturing,
    and higher education.

    Our analytic solutions have improved customer segmentation and targeting
    techniques, aligned sales teams to customers’ buying potential, improved
    customer cross-sell and retention, prevented millions of dollars of B2B fraud
    loss, and quantified the impact of direct marketing initiatives.  

    Above all, we understand that the results of analytics must be understood to be
    useful. At Rexer Analytics we pride ourselves not only in our technical expertise
    in developing analytic solutions, but also in our ability to clearly communicate
    those solutions to any audience, regardless of statistical or analytic
    background.

Founder:

    Karl Rexer, PhD  founded Rexer Analytics in 2002.  Karl has broad
    experience in analytic consulting that includes analytic strategy & leadership,
    predictive modeling, statistics, data mining, direct marketing, CRM, and
    market research.  Karl and his teams have delivered analytic solutions to
    dozens of companies, including targeting and measurement analytics for
    million piece direct marketing initiatives, multi-country fraud detection
    programs, customer segmentations, multi-year customer satisfaction tracking,
    sales forecasting, customer loyalty analyses & prediction, market basket
    analyses, product cross-sell modeling, and text mining.  He has provided
    guidance on analytic strategy and managed million dollar analytic budgets.  
    Karl is a leader in the field of applied data mining.  He is a frequent invited
    speaker at conferences and MBA programs, and has served on the organizing
    committees of several international conferences (e.g., KDD-2006, 2007, 2008,
    & 2010).  Since being elected in 2007, Karl has served on the Board of
    Directors of the Oracle Business Intelligence, Warehousing, & Analytics
    (BIWA) Special Interest Group.  In 2008 he was invited by SPSS to join their
    Customer Advisory Board for their Clementine data mining product.  Prior to
    founding Rexer Analytics, Karl held leadership and consulting positions at
    several consulting firms and two multi-national banks.   Karl holds a BA from
    The Ohio State University and a PhD in Experimental Psychology from the
    University of Connecticut.

Recent Project Leads:

    Paul Gearan  is a senior consultant with over 15 years of experience in
    analytic consulting, data mining, text mining, market research and social
    science research.  Paul has extensive experience in survey research and has
    written several white papers comparing data collection methodologies.  He
    recently designed and delivered research to help several of the largest US
    banks understand the needs of their consumer and business customers.  Paul
    has designed reporting and provided analysis for a technology client’s
    nationwide B2B customer loyalty program.  He has also built cross-sell and
    attrition prediction models for several retail banking clients, and conducted text
    mining to extract concepts from a client’s customer response data.  Paul’s
    2006 in-depth analyses of the NBA draft resulted in an appearance on
    ESPNews.  Prior to joining Rexer Analytics, Paul was Director of Research at
    Maguire Associates, a consulting firm that serves educational organizations
    with a variety of survey research, segmentation and predictive modeling
    solutions for marketing, admissions & financial aid.  Paul holds a BA from The
    College of the Holy Cross and an MA in Clinical Psychology from the University
    of Connecticut.

    Heather N. Allen, PhD  is a senior consultant with more than a decade of
    experience in predictive modeling, social science research, and market
    research.  She has broad experience in the field of survey research for both
    educational and business clients.  She also has extensive experience with
    econometric modeling, including several years spent creating optimization
    models for educational institutions seeking to enhance the value of their
    financial aid dollars.  Heather has also worked in media market research, with
    a focus on branding segmentation and image tracking for clients such as
    Disney, HGTV and the Boston Museum of Science.  At Rexer Analytics she
    has conducted customer loyalty analyses and segmentations for a large
    franchise business, built cross-sell and attrition prediction models for several
    retail banking clients, led the design and analysis of a US-wide 18 month
    customer experience tracking study, and led the validity and reliability
    assessment of a salesforce profiling instrument that has been used to evaluate
    over a quarter of a million salespeople globally.  Heather holds a BA from
    Williams College and a PhD in Clinical Psychology from the University of North
    Carolina at Chapel Hill.

    Roberta Chicos  is a senior consultant specializing in new product
    development, sales forecasting, the design of new analytic methodologies,
    product and pricing optimization, and the quantitative linkage of business
    policies/decisions to business performance.  She has developed new analytic
    tools for pricing optimization, brand equity measurement, product positioning,
    and sales force deployment.  She has also designed conjoint and discreet
    choice studies for product feature selection and advertising testing.  Roberta
    has held a number of strategic and leadership positions, including Partner at
    Mercer Management Consulting, Group Head of Research Design at the
    Monitor Group, and SVP of Research & Development at BrandIQ.  She has
    provided analytic solutions to GM, Bell South, IBM, Polaroid, and many other
    companies.  Roberta's rich background also includes the founding of four
    companies and a variety of World Bank projects around the globe.  Roberta
    conducted PhD studies in Economics at University of Wisconsin.

    Jiang (Jay) Zhou, PhD  is a senior consultant  specializing in fraud detection,
    risk modeling and Oracle technologies.  He has over a decade of experience
    applying data mining technologies to solve business problems in the financial
    and telecommunication industries.  Jay's fraud detection solutions have
    enabled several of the largest telecommunication companies to avoid over
    $100 Million in fraudulent service contracts.  Jay is a frequent speaker at
    American Bankers Association conferences, and he has published an award-
    winning paper on genetic algorithms and neural networks.  Jay has presented
    his innovative use of Oracle Data Mining to prevent check fraud at Predictive
    Analytics World and Oracle conferences.  Jay holds a MS from Beijing
    University and a PhD in Plant Science from the University of Connecticut.


Additional Team members:

    Andrew Russo:  Marketing Consultant & Data Analyst

    Yi-Rong Zhu, PhD:  Research Scientist
                 (employee of partnering firm Elder Research)

    Isaiah Goodall:  Data Analyst
                 (employee of partnering firm Elder Research)
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