About Us
About Us
Founder:
- Rexer Analytics specializes in advanced analytics, knowledge discovery, and
CRM consulting. We deliver analytic solutions and expert consulting to provide
new insights, drive strategic decisions, and produce measurable results for our
clients. We partner with our clients to fully understand their business goals, and
then design and implement analytic solutions that are tightly aligned with those
goals. Our highly skilled team of experienced professionals is well-versed in a
variety of statistical and data mining techniques. We have provided predictive
modeling, survey research, and analytic CRM solutions to clients in numerous
fields, including financial services, technology, retail services, manufacturing,
and higher education.
Our analytic solutions have improved customer segmentation and targeting
techniques, aligned sales teams to customers’ buying potential, improved
customer cross-sell and retention, prevented millions of dollars of B2B fraud
loss, and quantified the impact of direct marketing initiatives.
Above all, we understand that the results of analytics must be understood to be
useful. At Rexer Analytics we pride ourselves not only in our technical expertise
in developing analytic solutions, but also in our ability to clearly communicate
those solutions to any audience, regardless of statistical or analytic
background.
Founder:
- Karl Rexer, PhD founded Rexer Analytics in 2002. Karl has broad
experience in analytic consulting that includes analytic strategy & leadership,
predictive modeling, statistics, data mining, direct marketing, CRM, and
market research. Karl and his teams have delivered analytic solutions to
dozens of companies, including targeting and measurement analytics for
million piece direct marketing initiatives, multi-country fraud detection
programs, customer segmentations, multi-year customer satisfaction tracking,
sales forecasting, customer loyalty analyses & prediction, market basket
analyses, product cross-sell modeling, and text mining. He has provided
guidance on analytic strategy and managed million dollar analytic budgets.
Karl is a leader in the field of applied data mining. He is a frequent invited
speaker at conferences and MBA programs, and has served on the organizing
committees of several international conferences (e.g., KDD-2006, 2007, 2008,
& 2010). Since being elected in 2007, Karl has served on the Board of
Directors of the Oracle Business Intelligence, Warehousing, & Analytics
(BIWA) Special Interest Group. In 2008 he was invited by SPSS to join their
Customer Advisory Board for their Clementine data mining product. Prior to
founding Rexer Analytics, Karl held leadership and consulting positions at
several consulting firms and two multi-national banks. Karl holds a BA from
The Ohio State University and a PhD in Experimental Psychology from the
University of Connecticut.
- Paul Gearan is a senior consultant with over 15 years of experience in
analytic consulting, data mining, text mining, market research and social
science research. Paul has extensive experience in survey research and has
written several white papers comparing data collection methodologies. He
recently designed and delivered research to help several of the largest US
banks understand the needs of their consumer and business customers. Paul
has designed reporting and provided analysis for a technology client’s
nationwide B2B customer loyalty program. He has also built cross-sell and
attrition prediction models for several retail banking clients, and conducted text
mining to extract concepts from a client’s customer response data. Paul’s
2006 in-depth analyses of the NBA draft resulted in an appearance on
ESPNews. Prior to joining Rexer Analytics, Paul was Director of Research at
Maguire Associates, a consulting firm that serves educational organizations
with a variety of survey research, segmentation and predictive modeling
solutions for marketing, admissions & financial aid. Paul holds a BA from The
College of the Holy Cross and an MA in Clinical Psychology from the University
of Connecticut.
Heather N. Allen, PhD is a senior consultant with more than a decade of
experience in predictive modeling, social science research, and market
research. She has broad experience in the field of survey research for both
educational and business clients. She also has extensive experience with
econometric modeling, including several years spent creating optimization
models for educational institutions seeking to enhance the value of their
financial aid dollars. Heather has also worked in media market research, with
a focus on branding segmentation and image tracking for clients such as
Disney, HGTV and the Boston Museum of Science. At Rexer Analytics she
has conducted customer loyalty analyses and segmentations for a large
franchise business, built cross-sell and attrition prediction models for several
retail banking clients, led the design and analysis of a US-wide 18 month
customer experience tracking study, and led the validity and reliability
assessment of a salesforce profiling instrument that has been used to evaluate
over a quarter of a million salespeople globally. Heather holds a BA from
Williams College and a PhD in Clinical Psychology from the University of North
Carolina at Chapel Hill.
Roberta Chicos is a senior consultant specializing in new product
development, sales forecasting, the design of new analytic methodologies,
product and pricing optimization, and the quantitative linkage of business
policies/decisions to business performance. She has developed new analytic
tools for pricing optimization, brand equity measurement, product positioning,
and sales force deployment. She has also designed conjoint and discreet
choice studies for product feature selection and advertising testing. Roberta
has held a number of strategic and leadership positions, including Partner at
Mercer Management Consulting, Group Head of Research Design at the
Monitor Group, and SVP of Research & Development at BrandIQ. She has
provided analytic solutions to GM, Bell South, IBM, Polaroid, and many other
companies. Roberta's rich background also includes the founding of four
companies and a variety of World Bank projects around the globe. Roberta
conducted PhD studies in Economics at University of Wisconsin.
Jiang (Jay) Zhou, PhD is a senior consultant specializing in fraud detection,
risk modeling and Oracle technologies. He has over a decade of experience
applying data mining technologies to solve business problems in the financial
and telecommunication industries. Jay's fraud detection solutions have
enabled several of the largest telecommunication companies to avoid over
$100 Million in fraudulent service contracts. Jay is a frequent speaker at
American Bankers Association conferences, and he has published an award-
winning paper on genetic algorithms and neural networks. Jay has presented
his innovative use of Oracle Data Mining to prevent check fraud at Predictive
Analytics World and Oracle conferences. Jay holds a MS from Beijing
University and a PhD in Plant Science from the University of Connecticut.
Andrew Russo: Marketing Consultant & Data Analyst
Yi-Rong Zhu, PhD: Research Scientist
- Isaiah Goodall: Data Analyst
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