About Us
About Us
Founder:
Additional Team members:
- Rexer Analytics specializes in advanced analytics, knowledge discovery, and
CRM consulting. We deliver analytic solutions and expert consulting to provide
new insights, drive strategic decisions, and produce measurable results for our
clients. We partner with our clients to fully understand their business goals, and
then design and implement analytic solutions that are tightly aligned with those
goals. Our highly skilled team of experienced professionals is well-versed in a
variety of statistical and data mining techniques. We have provided predictive
modeling, survey research, and analytic CRM solutions to clients in numerous
fields, including financial services, technology, retail services, manufacturing,
and higher education.
Our analytic solutions have improved customer segmentation and targeting
techniques, aligned sales teams to customers’ buying potential, improved
customer cross-sell and retention, prevented millions of dollars of B2B fraud
loss, and quantified the impact of direct marketing initiatives.
Above all, we understand that the results of analytics must be understood to be
useful. At Rexer Analytics we pride ourselves not only in our technical expertise
in developing analytic solutions, but also in our ability to clearly communicate
those solutions to any audience, regardless of statistical or analytic
background.
Founder:
- Karl Rexer, PhD has broad experience in analytic consulting that includes
analytic strategy & leadership, predictive modeling, statistics, data mining,
direct marketing, CRM, and market research. He has provided analytic
solutions to corporate, academic, and military clients since 1990. Karl's
corporate clients have included retail, airline, technology, telecommunications
and financial services companies. Before founding Rexer Analytics, Karl held
leadership and consulting positions at several consulting firms and two multi-
national banks. Karl holds a BA from The Ohio State University and a PhD in
Experimental Psychology from the University of Connecticut.
- Paul Gearan has over 15 years of experience in analytic consulting, data
mining, text mining, market research and social science research. Paul has
extensive experience in survey research and has written several white papers
comparing data collection methodologies. He recently designed and delivered
research to help several of the largest US banks understand the needs of their
consumer and business customers. Paul has designed reporting and
provided analysis for a technology client’s nationwide B2B customer loyalty
program. He has also built cross-sell and attrition prediction models for
several retail banking clients, and conducted text mining to extract concepts
from a client’s customer response data. Paul’s 2006 in-depth analyses of the
NBA draft resulted in an appearance on ESPN-News. Prior to joining Rexer
Analytics, Paul was Director of Research at Maguire Associates, a consulting
firm that serves educational organizations with a variety of survey research,
segmentation and predictive modeling solutions for marketing, admissions &
financial aid. Paul holds a BA from The College of the Holy Cross and an MA
in Clinical Psychology from the University of Connecticut.
Heather N. Allen, PhD has more than a decade of experience in predictive
modeling, social science research, and market research. She has broad
experience in the field of survey research for both educational and business
clients. She also has extensive experience with econometric modeling,
including several years spent creating optimization models for educational
institutions seeking to enhance the value of their financial aid dollars. Heather
has also worked in media market research, with a focus on branding
segmentation and image tracking for clients such as Disney, HGTV and the
Boston Museum of Science. At Rexer Analytics she has conducted customer
loyalty analyses and segmentations for a large franchise business, built cross-
sell and attrition prediction models for several retail banking clients, led the
design and analysis of a US-wide 18 month customer experience tracking
study, and led the validity and reliability assessment of a salesforce profiling
instrument that has been used to evaluate over a quarter of a million
salespeople globally. In addition to her hands-on analytic skills, Heather has
extensive client management and presentation experience, including
numerous presentations for clients, Boards of Trustees and conferences.
Heather holds a BA from Williams College and a PhD in Clinical Psychology
from the University of North Carolina at Chapel Hill.
Dustin Hux has over a decade of applied statistical modeling and data
mining experience. He has developed sophisticated analytic solutions for
many corporate clients and several scientific domains, including fraud
detection, cross-selling, customer profiling, product bundling, direct marketing,
biometric identification, stock selection, market timing, and multidimensional
atmospheric modeling. Dustin has reviewed several data mining tools for
leading software vendors, is a member of the ACM-KDD data mining
standards, services, and platforms committee, and is familiar with virtually
every major data mining tool. He is a PhD candidate in Environmental
Sciences at the University of Virginia. Dustin is an employee of partnering firm
Elder Research.
Andrew Russo is a senior marketing professional experienced in improving
marketing ROI through the development and execution of marketing strategy
and supporting tactics. These include integrated marketing communications
and in-market campaigns grounded in primary research, segmentation and
analytics, and CRM and Database Marketing methodologies. Andrew's
expertise also extends to the technology integration of direct marketing with
customer contact channels such as web, call centers, IVR, and letter shops.
He has provided consulting solutions to AT&T, American Express, Reliant
Energy, IBM, Microsoft, Dow Jones, AllState, and many other companies.
Andrew holds an MBA from Babson College.
Cheryl Howard, PhD has nearly 20 years of experience in the areas of data
mining, machine learning, and signal processing. She recently was the lead
technical advisor on a highly successful fraud detection project for a U.S.
Government agency. Cheryl has also built tools to discover and detect
brokerage fraud and money laundering. Previously, as a visiting researcher at
the Institute for Applied Knowledge Processing (FAW) in Ulm, Germany, she
applied adaptive machine learning to industrial quality control, medical
diagnosis, and physical security. Cheryl holds graduate degrees in Computer
Science from George Washington University. Cheryl is an employee of
partnering firm Elder Research.
Eric Siegel, PhD has partnered with Rexer Analytics to deliver data mining
training and analytic client solutions. He was formerly a computer science
professor at Columbia University, where he advanced the fields of machine
learning performance optimization, text mining, and data visualization. Eric
has also co-founded two NY-based software companies for customer/user
profiling and data mining. Eric holds a PhD in Computer Science from
Columbia University. In addition to partnering with Rexer Analytics, he recently
founded the west-coast-based consultancy: Prediction Impact.
Roberta Chicos is a market research consultant specializing in new product
development, sales forecasting, and the successful launch of new products.
She has developed new analytic tools and has designed conjoint and discrete
choice studies for product feature selection, advertising testing, brand equity
measurement, target segmentation, concept testing, product positioning and
sales force deployment. Roberta has held a number of strategic and
leadership positions, including Partner at Mercer Management Consulting, and
Group Head of Research Design at the Monitor Group. She has provided
analytic solutions to GM, Bell South, IBM, Polaroid, and many other
companies. Roberta's rich background also includes the founding of four
companies and a variety of World Bank projects around the globe. Roberta
conducted PhD studies in Economics at University of Wisconsin.
Additional Team members:
Steve Gawtry: Data analyst
- Antonia de Medinaceli: Consultant & data analyst
- Jordan Barr, PhD: Consultant & data analyst
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