Rexer Analytics Senior Consultant, Paul Gearan, President, Karl Rexer, and NES New England Sales Director, Jennifer Carter delivered a hands-on workshop focused on IBM SPSS Modeler to invited IBM clients at IBM’s Littleton Office. The half day workshop began with an overview of the GUI interface and the analytic capabilities of IBM SPSS Modeler. Paul walked participants through how to open data files, conduct data preparation and selection, and how to construct and interpret several predictive models. Karl and Paul also discussed three common predictive modeling applications: Direct marketing, Customer churn/retention, and Customer Segmentation. Jennifer provided an overview of how the IBM SPSS Modeler tool can be used with other IBM software.
